click here to view the latest Austin Fit Magazine episode of “Kick Mo’s Butt”!

I like to get new business.

But I don’t like to “hustle” for new business.

I don’t like to “cold call” for new business.

I don’t like to “pound the pavement” for new business.

With a wife, 3 young children and 15 + different business projects.WHO HAS TIME FOR THAT?

I’d rather work smart.

I’d rather leverage my time.

I’d rather use my skills to create and then use those creations (videos in this instance) to go out and do the work for me!

If you are in the fitness industry and you are not learning new skills then you are putting all of your eggs in one basket.

And we all know what happens there.

Discovering how to create videos (well done videos, not crappy point your camera at yourself with bad lighting, sound, background and just plain boring videos).

By discovering how to create videos you can:

• make dvds and sell them
• advertise your business on youtube
• partner up with others (like I’ve done with Austin Fit Magazine, think this might be good for my fitness businesses?)
• create “video postcards” to potential clients
• and a ton of other possibilities

Fitness is visual.

People want to see what it is your personal training, boot camp, workouts, business is all about.

They probably aren’t listening when  you “hustle” or “cold call”.

Do you listen to telemarketers and other pain in the butt salespeople?

Probably not.

Mastering video is one of the smartest thing that you can ever do for your fitness business.

You’ll always have opportunities.

You’ll increase your value as a business person.

You’ll leverage your time.

You don’t have to create full fledged DVD’s but you should take the time to learn how to put together a 5 minute or so quality video that represents you and your business in a professional manner.

Just like you should spend time with your web copy, sales copy, email copy - you should spend time learning the basics of “video copy”.

Creating videos and recurring income are the 2 smartest things that I have ever done as fitness professional.

This skill has allowed me to travel around the world and be treated like a rock star, meet influential people that I never would have met, partner up with the most prolific people in the fitness industry, and sustain daily recurring income from the sales of DVD’s.

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It all boils down to taking action, of course.

Mike Pulcinella and I have a free message board at www.fitnessvideou.com to get you started or refine your video skills.