According to Internet entrepreneurs Brock Felt and Buck Rizvi, products sold online
can be divided into four categories:

1 - Products that alleviate the prospect’s pain.

2 - Products that solve a problem. (example:  www.outdoorfitnessgames.com - trainers who need ideas for their class)

3 - Products that give or enable pleasure. (example:  www.bodybuildersreality.com or www.fitnessandfigurereality.com - these are entertainment videos)

4 - Products that prevent a problem or condition.

Of these, #1 and #2 are the easiest to sell, because people feel an urgent need to solve the
problem or get rid of the pain.

Pleasure is desirable but its attainment is less urgent, making products in category #3
more difficult to sell.

Products in category #4 are the most difficult to sell-because, as health marketers have
long known, people will buy cure but not prevention.

Source: ETR Internet Marketing Conference 2008.

So when you begin to brainstorm your next fitness related product be it an eBook, DVD, manual, audio, seminar, etc keep these 4 categories in mind!

If you’re not sure how to create your own fitness products, what the heck are you waiting for?

It’s a goldmine out there!

More info at www.howtomakemoneyinfitness.com