We all only have so much time to spend working on our business marketing.

And with the introduction of social media like facebook and twitter, it’s tempting to spend lots of our precious time exploring these new marketing tools.

I was listening to a Bob Bly interview this week.

Bob Bly is a famous copyrighter (the publishing giant, McGraw- Hill calls Bob “America’s top copywriter”) and a self made millionaire before the age of 40.

He made more than $700,000 in 2008 from his writing and information marketing business.

Even copywriting legend David Ogilvy says of Bob: “I don’t know a single copywriter whose work would not be improved by reading Bob’s book called, The Copywriter’s Handbook.  And that includes me.”

Bob points out that a lot of internet marketers say:  “My ROI (return on investment) from social networking is great!”

And that is  …