Fitness is big business.

Diet industry alone is worth 70 billion a year:

In his 2006 book, The Next Millionaires, New York Times Best Selling Author, Paul Zane Pilzer discusses the 1.4 trillion that we spend on medical care.

He goes on to talk about the WELLNESS REVOLUTION in which baby boomers and those coming up behind them are spending 300 billion a year on things such as health club memberships, personal trainers (12 billion alone), supplements and vitamins, botox, massages, and more.

The Viagra industry is worth 10 billion dollar a year business!

By the end of the decade, Pilzer predicts that the Wellness revolution will be a 1 TRILLION dollar a year industry.

So what’s that mean to you and me?

It means that the Wellness Revolution is an emerging industry that will continue to thrive and if you enjoy bodybuilding, fitness or figure and want to earn money in the industry then now is the time to start.

It means that there is an incredible amount of oppty out there for experts in the fitness industry – namely bodybuilders, fitness and figure participants.

I’m partial to bodybuilders, fitness and figure competitors because I’m a former competitive bodybuilder.

I feel that no one knows more about getting in shape, understanding nutrition and supplements than we do.

As Marty Gallagher states in his book, “The Purposeful Primitive” “Anyone can slash calories, stop eating and lose bodyweight – the bodybuilding elite (that includes fitness and figure competitors) have developed a consensual system that burns off the body fat without burning off muscle.”

What I see are, in lot of cases, out of shape personal trainers who have never gotten below 10% bodyfat making tons of money in the industry because they understand the business side of it.

“Nowadays fitness “experts” and “industry leaders” enthrall and bedazzle the gullible public with the unquestioned contention that physical progress is all about what lies around the next corner.

The unspoken assumption is that we live in an era of fitness miracles and “the march of progress” trumps into obsoleteness any and all things that came before.

I want to bridge the gap between bodybuilders, fitness and figure enthusiasts/competitors because I feel that although they know how to get into awesome shape with training and diet, they don’t take advantage of the money making oppty’s that are out there for us – particularly with the arrival of the internet and other current technology.

Rise up…

Scott

www.scottyork.com

email:  sctt.york@gmail.com