Darlene Berghammer and Jen Ohlson

As mentioned before, my business partner and I are working on a fitness related video for The Mayor’s Fitness Council.

The Mayor’s goal is for Austin to become the fittest city by 2010.

I met with Darlene Berghammer, of the Mayor’s office and Jen Ohlson at Joe’s Coffee in downtown Austin this past Friday.

Jen, who is a member of Texas Governor Rick Perry’s running group, created a beautiful coffee table style book called, “Every Town Needs A Trail” which highlights the trail around Lady Bird Lake in downtown Austin.

The trail is used by Lance Armstrong, Michael Dell, Matthew McConaughey, and many other prominent figures in Austin.

These folks give us a personal glimpse of what the trail means to them in Jen’s book.

The photography in the book is stunning.

Jen will be helping with us with the scheduling of the interviewees for our video.

It’s all starting to take shape…

Scott

Scott@scottyork.com

512.233.0756